Design, brand and marketing agency, Redbak, have stepped up to support The Kirkwood, becoming the design partner for this year’s Snowdogs Support Life, Kirklees art trail, which is coming to the streets of Kirklees in the Autumn.
The Huddersfield-based creative agency has been instrumental in creating the unique look and feel for the event, which will see up to 60 Snowdog sculptures unleashed on the streets of Kirklees to help raise essential awareness and funds for The Kirkwood.
As well as their involvement in the branding and art direction of Snowdogs Support Life, Kirklees, Redbak support The Kirkwood with design work ranging from brochures to email templates – and everything in-between.
Led by director, Rachel Woodward-Black and founder Matt Gledhill, the team at Redbak were keen to support the campaign from the start and will be using this opportunity to educate people about the work of The Kirkwood. More than a hospice, a building or a place of care, The Kirkwood exists to improve the quality of life for local people across Kirklees, offering a wide range of services in ways that matter most to them. Their services are available to anyone, and you don’t need to be referred by a GP or healthcare worker to access support – you can get in touch directly, be it for yourself or a loved one.
Not only is Rachel a proud advocate for The Kirkwood, having experienced first-hand the charity’s life-changing work and how essential their services are to the community, the agency will be able to benefit from the fantastic commercial potential of the trail.
Rachel explains: ‘We loved the sound of the Snowdogs Support Life, Kirklees Art Trail right from the start as it will generate great publicity for Kirklees. We have so many beautiful places in and around our local area that more people need to know about. Holding an art exhibition showcasing stunning pieces of art from talented artists and schools throughout Kirklees will not only benefit our businesses, but also people from the community and visitors who can come to discover our stunning local landscape.’
A key element of Snowdogs Support Life, Kirklees is the learning programme, which will see schools and youth organisations getting involved, giving students the chance to learn and have fun, whilst taking part in an exciting and unique community project. Schools and youth organisations who take part will also have the chance to design a Snowdog sculpture, which will be proudly displayed in venues across Kirklees alongside the main trail.
Rachel continues: ‘The schools aspect was something we particularly loved. As a creative agency we see the importance in art and design and believe that getting children involved in art projects is incredibly beneficial, and gives children the opportunity to really show off their creative flair.’
Inspired by the much-loved animated film, The Snowman™ and The Snowdog, the sequel to Raymond Briggs’ classic picture book and film The Snowman™, Snowdogs Support Life, Kirklees will bring the magic of The Snowdog character to life through an extraordinary public art trail.
Organised by The Kirkwood in partnership with Wild in Art and Snowman Enterprises Ltd, Snowdogs Support Life, Kirklees will be a free large scale art event and will show off the very best creative talent from local, regional and national artists. As part of this one of a kind public art event in West Yorkshire, businesses are being given the opportunity to sponsor one of the individually designed Snowdog sculptures. This presents businesses with a unique and exciting way to promote their business throughout the local area.
The trail will help raise awareness and essential funds for The Kirkwood as they continue their work to help and support those living with a life limiting illness in Kirklees, while encouraging visitors from far and wide to explore new parts of our region.
Snowdogs Support Life, Kirklees will launch in September 2022.
To find out how you can sponsor a Snowdog, please visit www.snowdogskirklees.org.uk/sponsors
To find out more about Redbak, please visit www.redbak.com
To find out more about The Kirkwood’s mission to Support Life across Kirklees, please visit www.thekirkwood.org.uk